As one of the first and largest autism-related resource organizations in the Pensacola Area, what Autism Pensacola lacked in traditional marketing initiatives, it more than made up for in the love and support of its members, volunteers and teachers.
Autism Pensacola wished to be perceived as a resource to parents and families impacted by autism, and—most importantly—that these families are not alone. With the help of a dedicated team of partners, a comprehensive, integrated branding campaign was developed with a new brand logo, brand colors, and a position statement that signaled to families that they are not alone in their quest for answers.
The pro-bono campaign launched November 15, 2016.
© idgroup, 2016.
Advertiser: Autism Pensacola, Inc.
Location: Pensacola, FL
Run Date: 2016
Creative Director: Kris Poore
Copywriter/Scriptwriter: Kris Poore
Designer: Somi Choi
Videographer: Chris Jadallah
DP: Matthew Coughlin
Editor: Nick Gray
Music: Doug Stanford
Photography: Greg Riegler
Strategy Director: Mona Amodeo, Ph.D.
Account Director & Manager: Mona Amodeo, Kris Poore